4 Hottest Trends Your Digital Marketer Should Adopt

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The future of business is online, and the numbers confirm the assertion. In 2020, over 256 million people shopped online, and the numbers continue to grow. As more brands discover the immense potential in the digital marketing landscape, competition continues to grow. To survive in the fast-paced environment, your business has to stay up-to-date with…

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4 Types of Business-Boosting Blog Articles

You may already know that blogging offers some powerful opportunities for businesses to grow their reach, deepen customer loyalty, and establish their authority as the leaders in their respective industries. In fact, a blog page on a company website can increase that site’s traffic by up to 434 percent. Even armed with this knowledge, many…

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Which Type of Marketing Agency Fits My E-Commerce Business?

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E-commerce is the future of modern business and the numbers prove it. By 2025, analysts expect e-commerce revenue in the country to reach $1.3 trillion. For your e-commerce business, now is the moment to reposition your business for expansion. A digital marketing agency is one of the most effective strategies for online growth. The marketer…

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5 Signs It’s Time to Change Your Digital Marketing Agency

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The 2020 internet usage statistics give a glimmer of hope for digital marketers. Research shows close to 60% of the global population is now online, which highlights an immense potential for businesses. However, despite the growth in numbers, many businesses still struggle to gain a foothold.  The wrong choice of a digital marketing partner can…

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Tips to Increase Traffic from Repeat Visitors

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While much of digital marketing focuses on attracting new visitors to different websites, customer retention is equally important — but it can cost less money. Once you have gotten potential customers to visit your site, you want to keep them coming back for more. When they have a positive experience on your website, visitors are…

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How Online Conversational Marketing Can Boost Your Brand

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In the ever-evolving world of digital marketing, it’s important to stay on top of the latest trends and advancements so that you connect with your customers in personal ways. These days, traditional cold calls and more direct marketing approaches are becoming less and less popular. Recent trends have discovered that only 43 percent of people…

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4 Functions of the H2 Tag

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Many people know about title tags, meta descriptions, and H1 tags. But did you know that H tags go beyond the H1 tag? H tags, or header tags, can go from H1 to H6. While H1 is the most important, another important one is the H2 tag. Discover four functions this specific H tag can…

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Digital Marketing Performance: 5 Ways to Leverage Analytics

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Multiple digital interactions in a customer’s purchase journey provide invaluable marketing data to your business. You have multiple touch points for data collection including clickable ads, social media, websites, emails, website payments, and mobile apps. To evaluate your current digital marketing campaign, a data-based approach can give more concrete answers.  Here are a couple different…

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4 Custom Marketing Tips For Your Fashion Business

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The fashion sector was a major casualty of the global economic disruptions in 2020. With the business closures and reduced sales, the industry decreased by 12.32%. A return to normalcy has seen the industry experience a revival and a positive outlook. If you’re a fashion retailer, you can maximize your growth through custom online marketing.…

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4 Ways to Transition From Remote to In-Office Work

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The recent increase in remote employment worldwide has irrevocably changed the way people work. While working remotely has many benefits, however, there are also some drawbacks. Many business leaders believe that communication, company culture, and camaraderie all improve when employees are physically together in a designated workplace. Onsite work can also increase productivity and accountability,…

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