3 Things Your Business Needs to Know in the Mobile Age
Day by day, mobile is becoming increasingly more important to businesses. The main reason for this stems from the fact that more and more searches and purchases are conducted from mobile devices. Over half of the US population owns smartphones, and around 57% of users won’t recommend companies with a poor mobile site. Don’t be that company!
Search experience, contact ability and user experience should all be optimized in order to attain a good mobile friendly ranking. These are the 3 questions you should ask yourself when determining whether or not your business is mobile friendly.
Can People Find You?
First and foremost, people need to be able find your business. What is the point of having the greatest product or service in the world if no one is even aware of its existence? That is why it is increasingly important for your business to be found digitally - especially on the mobile front. People are searching on the go and decide things on a moments notice. Therefore, you should be focusing on SEO in order to appear well in the mobile search engine results pages. This way, people can find you on their phone when simply walking down the street. Two things that will keep you visible in search are:
- Onsite SEO – This pertains to the various aspects of your site that allow search engines to get to and pull information from your website easily. Remember, search engines want content that is easily understood and relevant to the specific page.
- Offsite SEO – These are your local directories, social media pages, review sites, and everything that is not on your personal website that can point people to your business. Their importance in pointing people to your website is often understated and should be taken into heavy consideration.
Can People Contact You Easily?
When people are searching from a mobile device, chances are high that they are looking to contact you. There are few things more frustrating than having to comb through the pages of a website in order to contact that business, especially on mobile. Many consumers may become annoyed and simply leave your site for a competitor’s. It is for this reason that we highly recommend a “contact us” or “call us” click-to-call button link that is highly visible on the mobile landing page. Not only will this help the user to reach out if they would like more information, but it will also help in terms of lead generation and calls to action.
Is Your Website Mobile Friendly?
This last piece is referring to the overall user experience when interacting with your business’ mobile webpage. This is the part that most people are familiar with when thinking about the idea of mobile friendly sites. Be sure to put yourself in the shoes of a user who has never been to your mobile website before. This will help you to determine whether or not your site is truly user friendly. Some things you need to consider are:
- Is the font large enough to read without extensive zooming?
- Are the link buttons large enough to easily tap on?
- Can the site be navigated from page to page without any trouble?
- Are deals and sales visible and available to users?
These are just a few things to consider when optimizing the user’s mobile experience with your website. With 1 in 4 online searches done on a mobile device, a mobile website could lead to a huge bump OR hit in revenue depending on where your company lands in the mobile friendly site spectrum.
David Moses and Max Helmer are seasoned executives who can help you grow your business. Please contact us to setup an evaluation with them.