Content Marketing
What Is User-Generated Content? And Why Is It Important?
User-generated content has become increasingly important for brands, as consumers are now more likely to seek recommendations from their peers before making a purchase. A large percentage of people say that UGC greatly impacts their purchasing decisions. Additionally, UGC can help to build brand awareness and affinity, improve search engine rankings, and boost website traffic.…
Read MoreWhat Is ROI Digital Marketing, and Why Does It Matter?
In this digital age, marketing is more important than ever. With so many ways to reach potential customers, businesses must find the most effective way to allocate resources. One key metric for measuring the success of a digital marketing campaign is by investigating its return on investment (ROI). In a nutshell, ROI measures how effective…
Read More3 Overlooked Strategies for Digital Content Creation
In the world of digital marketing, it’s important to keep your digital content fresh and captivating. And with the right strategies, you can maximize your efforts and reach a much broader audience. Especially in the digital age we are currently living in, captivating content can make or break an advertisement or marketing campaign. When it…
Read MoreWhat is Duplicate Content and Why It Matters
Since the early prototypes of the internet were developed in the 1960s, this global network has grown and expanded in ways very few visionaries could have predicted. Thanks to the internet, people can shop online, work remotely, and advertise their goods and services to greater market audiences. In fact, in 2019, as many as 1.92…
Read MoreWhat Types of Content Help Your Website?
Having high-quality content on your website matters — it attracts readers who turn into customers, and it appeals to search engines, which increases your rankings. But what kinds of content help your website?
Read MoreWhat Digital Marketing Strategies Can Your Company Use?
As technology advances, and connecting to customers and clients online gets easier, your company has to have a competitive edge online.
Read MoreGrow Blog: Marketing With Memes 101
The language of the Internet is constantly changing based on what’s trendy, who’s in the spotlight, and what the latest hot TV shows are. This ceaseless fluctuation can make it difficult for your marketing team to stay abreast of Internet culture, but this is a crucial skill when it comes to marketing online.
Read More