Setting Expectations in a New Contract Relationship

Have you experienced the loss of a vendor relationship due to bad contracts and misaligned expectations? After hiring and managing hundreds of employees and negotiating hundreds of marketing services contracts, we’ve identified two areas that are most often responsible for bad contract relationships.

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Successful CEO’S Focus on ROI Not Cost – Here’s Why

  Whether you are dealing with internal staff or outside contractors, the biggest mistake we see CEO’s making on a regular basis is focusing on budgets or cost over ROI. Successful owners start by asking the right power questions: Power Questions:  What will it take to increase our sales in this area by X% over…

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