Insider
Setting Expectations in a New Contract Relationship
Have you experienced the loss of a vendor relationship due to bad contracts and misaligned expectations? After hiring and managing hundreds of employees and negotiating hundreds of marketing services contracts, we’ve identified two areas that are most often responsible for bad contract relationships.
Read MoreHow to Avoid Bad Advice From your Vendor
Good intentions, bad advice As you evolve your business strategy over time, you have to be conscious of who you’re asking for advice. If you’re working with an outside firm that is heavily geared towards social media marketing, they’re likely to believe that the thing you should be spending your money on going forward…
Read MoreHow Do you Know if you Have a Bad SEO Company?
Trust Your Gut
Read MoreThe Salesperson Was Good, but Who’s Actually Running Your Campaign?
Falling in love with the salesperson If you have contracted for marketing services in the past then you know that some of the worst companies in this space have the best sales people.
Read More
