Marketing
Optimizing Your Paid Ads for the Small Screen
According to recent reports, about 63% of online searches now happen on mobile devices. With a rapidly growing mobile audience, now is the time to optimize your paid ads for mobile devices. But that’s easier said than done. Quite simply, most businesses still need help to create compelling mobile ads. The key to success is understanding how…
Read MoreBenefits of Affiliate Marketing
Affiliate marketing is a popular online marketing strategy that has been around for decades. It is a type of marketing that pays affiliates based on how well they promote a company’s products or services. This blog will discuss the benefits of affiliate marketing and why it is an effective way to drive sales and revenue…
Read More4 Tips for Effective Banner Marketing Design
Banner design is essential to online marketing because it attracts and engages potential customers. A well-designed banner can help spread the word about a brand, bring more people to a website, and ultimately boost sales and income. However, numerous factors can make it challenging to create an effective banner. Read on to discover some pointers…
Read More5 Best Practices Before Running Ads on LinkedIn
LinkedIn is one of the best social media platforms for B2B advertising, as you can target companies based on what they do. Running ads on LinkedIn differs from running ads on Instagram, Twitter, Facebook, and TikTok. Specifically, LinkedIn allows you to reach out to your target audience by connecting with professionals in your industry. In…
Read MoreHow To Align Your Sales and Marketing Teams
The sales and marketing teams in a business may be different. Yet, these two teams have overarching duties that require them to work together. The marketing team generates the leads, while the sales team works to ensure that the leads become customers. Some business owners find it challenging to align these two teams for optimal…
Read MoreThe Many Benefits of Niche Marketing: A Guide
Niche marketing is a powerful business strategy that has helped companies of all sizes reach their target audience and succeed in a competitive marketplace. While there are always risks with any marketing strategy, niche marketing offers unique advantages to give you an edge over your competitors. This article will explore the many benefits of niche…
Read MoreInfluencer Marketing: What You Need to Know
The rise of social media has opened new avenues for digital marketing. One of the fastest-developing techniques is influencer marketing. But what is influencer marketing, and should you try it out? Discover what you need to know about this marketing technique.
Read More4 Hottest Trends Your Digital Marketer Should Adopt
The future of business is online, and the numbers confirm the assertion. In 2020, over 256 million people shopped online, and the numbers continue to grow. As more brands discover the immense potential in the digital marketing landscape, competition continues to grow. To survive in the fast-paced environment, your business has to stay up-to-date with…
Read MoreWhich Type of Marketing Agency Fits My E-Commerce Business?
E-commerce is the future of modern business and the numbers prove it. By 2025, analysts expect e-commerce revenue in the country to reach $1.3 trillion. For your e-commerce business, now is the moment to reposition your business for expansion. A digital marketing agency is one of the most effective strategies for online growth. The marketer…
Read More5 Signs It’s Time to Change Your Digital Marketing Agency
The 2020 internet usage statistics give a glimmer of hope for digital marketers. Research shows close to 60% of the global population is now online, which highlights an immense potential for businesses. However, despite the growth in numbers, many businesses still struggle to gain a foothold. The wrong choice of a digital marketing partner can…
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