5 Signs It May Be Time To Outsource Your Marketing

Open laptop and notes on table

Are you still handling your small business’s marketing efforts in-house? If so, it may be time to consider outsourcing this valuable facet of operations to help yourself grow. How can you know whether it’s time to take this step and work with outside professionals? Here are five indicators.   1. You Have No Marketing Plan…

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How You Can Make Your Marketing Efforts More Inclusive and Effective

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Marketing and advertising efforts are most effective when they create a connection with the target audience. A target audience, however, is often made up of many different individuals with experiences and backgrounds that are different from your own. In order to connect with a diverse audience, businesses need to employ inclusive marketing strategies. Learn what…

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Features and Benefits: Marketing Your Products

If you have products to sell or services to provide, you need to think of ways to market those successfully so they appeal to various customers. Two marketing elements that can work toward this goal are features and benefits. Discover more about each of these marketing elements and the ways that features and benefits both…

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SEO for Amazon: How to Boost Your Product Listings

Whether you’ve been listing products on Amazon for years or you’ve just begun, you might want to improve your product listings so you can rank higher in people’s search results. Although you might be an SEO whiz when it comes to search engines like Google and Bing, Amazon runs a little differently. Learn how to…

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How to Create Accurate Customer Profiles

In order to succeed in the business world, you have to sell your products or services. And in order to do that, you have to understand who your customer is and what they want. While most businesses can easily point out their target audience, a customer profile is an even more detailed look at just…

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How To Select The Best SEO Or PPC Company

Good Bad Arrows

Cort Davies has been in the digital marketing industry for about 6 years. Transitioning from real estate, he began his career in the personal development realm of digital marketing by helping an author develop his business through different types of marketing strategies.  He then went on to become vice president of Internet Marketing Inc in…

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