4 Hottest Trends Your Digital Marketer Should Adopt

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The future of business is online, and the numbers confirm the assertion. In 2020, over 256 million people shopped online, and the numbers continue to grow. As more brands discover the immense potential in the digital marketing landscape, competition continues to grow. To survive in the fast-paced environment, your business has to stay up-to-date with…

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Which Type of Marketing Agency Fits My E-Commerce Business?

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E-commerce is the future of modern business and the numbers prove it. By 2025, analysts expect e-commerce revenue in the country to reach $1.3 trillion. For your e-commerce business, now is the moment to reposition your business for expansion. A digital marketing agency is one of the most effective strategies for online growth. The marketer…

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5 Signs It’s Time to Change Your Digital Marketing Agency

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The 2020 internet usage statistics give a glimmer of hope for digital marketers. Research shows close to 60% of the global population is now online, which highlights an immense potential for businesses. However, despite the growth in numbers, many businesses still struggle to gain a foothold.  The wrong choice of a digital marketing partner can…

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How Online Conversational Marketing Can Boost Your Brand

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In the ever-evolving world of digital marketing, it’s important to stay on top of the latest trends and advancements so that you connect with your customers in personal ways. These days, traditional cold calls and more direct marketing approaches are becoming less and less popular. Recent trends have discovered that only 43 percent of people…

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Digital Marketing Performance: 5 Ways to Leverage Analytics

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Multiple digital interactions in a customer’s purchase journey provide invaluable marketing data to your business. You have multiple touch points for data collection including clickable ads, social media, websites, emails, website payments, and mobile apps. To evaluate your current digital marketing campaign, a data-based approach can give more concrete answers.  Here are a couple different…

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4 Custom Marketing Tips For Your Fashion Business

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The fashion sector was a major casualty of the global economic disruptions in 2020. With the business closures and reduced sales, the industry decreased by 12.32%. A return to normalcy has seen the industry experience a revival and a positive outlook. If you’re a fashion retailer, you can maximize your growth through custom online marketing.…

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5 Signs It May Be Time To Outsource Your Marketing

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Are you still handling your small business’s marketing efforts in-house? If so, it may be time to consider outsourcing this valuable facet of operations to help yourself grow. How can you know whether it’s time to take this step and work with outside professionals? Here are five indicators.   1. You Have No Marketing Plan…

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How You Can Make Your Marketing Efforts More Inclusive and Effective

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Marketing and advertising efforts are most effective when they create a connection with the target audience. A target audience, however, is often made up of many different individuals with experiences and backgrounds that are different from your own. In order to connect with a diverse audience, businesses need to employ inclusive marketing strategies. Learn what…

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Features and Benefits: Marketing Your Products

If you have products to sell or services to provide, you need to think of ways to market those successfully so they appeal to various customers. Two marketing elements that can work toward this goal are features and benefits. Discover more about each of these marketing elements and the ways that features and benefits both…

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SEO for Amazon: How to Boost Your Product Listings

Whether you’ve been listing products on Amazon for years or you’ve just begun, you might want to improve your product listings so you can rank higher in people’s search results. Although you might be an SEO whiz when it comes to search engines like Google and Bing, Amazon runs a little differently. Learn how to…

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