Website Optimization
How to Use Meta Descriptions to Drive Click-Through Rate
The meta description is the snippet of text that Google shows to Internet users so they can see what your page is about. A page’s meta description is not a factor in page ranking itself as of September of 2009, but it can influence click-through rate, which is a huge ranking factor. Learn what to…
Read MoreAlt Text: A Guide to This Lesser-Known SEO Component
When you think of SEO, you likely think of title tags, meta descriptions, and h tags. However, alt text is just as important. Discover more about this lesser-known SEO component so that you can include it in your SEO campaign.
Read MoreWhat is Duplicate Content and Why It Matters
Since the early prototypes of the internet were developed in the 1960s, this global network has grown and expanded in ways very few visionaries could have predicted. Thanks to the internet, people can shop online, work remotely, and advertise their goods and services to greater market audiences. In fact, in 2019, as many as 1.92…
Read MoreWhat Types of Content Help Your Website?
Having high-quality content on your website matters — it attracts readers who turn into customers, and it appeals to search engines, which increases your rankings. But what kinds of content help your website?
Read MoreThe Connection Between SEO and Site Structure
Your company’s website is important for a lot of reasons — it helps customers contact you, clarifies your services, and establishes your brand. But when it comes to SEO, even something as specific as the structure of your site can be just as important as your contact information and your brand. Take a look at…
Read MoreWhat is the Conversion Funnel and How Does it Work?
As web marketing and search engine optimization (SEO) rankings become increasingly important for your business’s success and future growth, it’s important to understand the journey a web reader undergoes when they look at your website and think about making a purchase.
Read MoreHow to Optimize Your Site for SEO
You know that search engine optimization (SEO) is an important part of your marketing strategy, you know how to choose effective keywords, and you’ve learned how to revamp your website for a good audience experience. Now, it’s time to learn how to tie your keyword choices into your SEO strategy and website user experience.
Read MoreWebsite Revamp: Why and How to Do It
With more and more customer interaction moving to an online platform, you need to make sure your website is ready to impress customers and offer a smooth experience. So if you haven’t updated your website in a while, take a look at some of the reasons why you should and where to start.
Read More4 Elements of Digital Marketing That Can Decrease Your Bounce Rate
Does your business website experience a lot of high bounce rates? Are you unsure of why this problem occurs or how to fix it? Discover four crucial elements of digital marketing that can decrease your bounce rate throughout your website pages.
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