As technology advances, and connecting to customers and clients online gets easier, your company has to have a competitive edge online.
But where do you start? You can set up a user-friendly website that treats each customer or client like a VIP. But this won’t help you very much if the customers can’t find your website in the first place.
Luckily, you have solutions through digital marketing. This form of marketing will draw clients to your website, and it can use a multitude of pathways to bring them along. Below, discover a few ways to attract new customers, but remember that this list isn’t comprehensive. These strategies are only the beginning of what your company can do.
On-Site Blog
An on-site blog is a blog that goes on your company’s website. This is the place where you can really show off your industry knowledge.
For instance, your product and service pages may not be the best place to go into detail about the intricacies of a problem your customers might face that you can solve. That information won’t be relevant to everyone, and large blocks of text can intimidate would-be clients. But you can go all out on your on-site blog. You can talk about the basics, the little details, the outliers, and the big picture. As long as it’s relevant to your industry, it can draw customers to you.
Additionally, your on-site blog can draw clients straight from a search engine to your website 一 even if they are still in the information-gathering stage and aren’t ready to settle on a company yet.
For example, a potential client likely won’t search for your company by name in a search engine if they are still researching the product or service that interests them. But they will look up information about whatever service or product they need. If your company’s on-site blog has a blog post that not only answers their questions but also guides them to you, you could gain them as a customer.
Social Media Presence
According to Review 42, North American individuals are on social media sites for an average of just over 2 hours each day. And the Pew Research Center reports that 28 percent of American adults describe themselves as being online almost constantly. Based on these numbers, you can see that your company cannot overlook having a presence online, especially on social media.
A social media presence has two big benefits: it allows you to connect with your everyday customers on a personal level, and it helps you build relationships with trusted industry influencers.
Connect With People
Today, clients and customers want to be informed, and this means they’re going to have questions 一 questions your website may not have explicit answers to. If potential customers don’t know how to interact with you aside from making a purchase, there’s a good chance they’ll take their business elsewhere.
But if you have a team of social media marketing professionals on staff, these employees will interact with your followers the same way an associate might assist a customer at a brick-and-mortar store; each individual can get personalized help.
Additionally, you can connect to customers on an emotional or moral basis through social media. For example, your website may not be the most effective place to show your support of current national or global crises. But your social media profiles are perfect for this. By showing your support, you can attract customers or clients who are conscientious about how the businesses they support impact the world.
Build Trust With Influencers
Industry influencers will naturally find the top companies in their industry. But if you’re a small business, your company may be buried in a long list of other companies that offer the same services or products you do. So how can you stand out from the crowd? You can use a marketing strategy called affiliate marketing.
Affiliate marketing is when your company asks certain individuals to promote your products or services, and you can turn to social media influencers to spread the word.
Oftentimes, you’ll provide one of your products or services to the affiliate or representative for free, and then they will advertise on their social media. This will put your products and services in front of hundreds 一 or even thousands 一 of potential customers who trust and follow your affiliate.
Additionally, everyone benefits from this relationship because each affiliate will have their own coupon code. Not only will this code allow you to track which affiliates draw in the most customers, but it will also provide a nice discount to those customers who use the code. Your affiliate can earn a tiny commission for each person who uses the link too.
Marketing Emails
An email address can act as a direct link to each customer or client you’ve interacted with, and you can personalize each email. For example, you can use emails to remind customers about products they’ve recently viewed. You can also send personal coupons to each customer, like a 20 percent discount on their birthday. Or you can remind clients about upcoming services they might need, like an annual appointment or maintenance.
Emails are also a great way to send out general newsletters to your customers. In these newsletters, you can inform customers about upcoming sales or new products and services you offer. You can also include links to articles on your company’s blog or to videos of customers reviewing your top products or services.
If you can want to see a big increase in new and returning customers and clients, use these three avenues to create interest in your business. For more information, reach out to Grow Team.