Google Analytics: Past, Present, and Future

Before we can delve into the particulars of what Google Analytics 4 is and how it can help your business, it’s important to have an understanding of what Google Analytics is in general. As the name suggests, Google Analytics is a free tool provided by Google. It does what most of us don’t want to…

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How To Create and Manage a Multi-Channel Marketing Campaign

What Is Multi-Channel Marketing? Your business most likely already has already or currently is engaged in a multi-channel marketing campaign. Simply put, multi-channel marketing is done using multiple different methods, possibly through a mix of both traditional and digital channels. For example, a new gym could use both billboards and digital ads to spread awareness…

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Using Social Media Platforms for Better Marketing

To some people, social media seems like a waste of time or a useless distraction. To others, social media is an important link to friends, family, and followers. To businesses, social media can be a key ingredient in their online marketing success. With proper social media use, you can increase your brand awareness, get more…

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How To Create a Successful PPC Campaign

Pay-per-click (PPC) advertising is a broad term that covers a couple of different types of online ad campaigns. If done correctly, PPC campaigns can lead a lot of new traffic to your site and deliver enormous success online. Below we’ll cover the basics of PPC, how to set up your campaign, and continue managing its…

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Conversion Funnels: Turn More Website Visitors Into Customers

What is the purpose of a business website? Not only is it a great place for your company to show off its products or services, but it is the best online marketing tool you have to turn interested prospects into new customers. However, these prospects don’t just arrive at your website and instantly buy. Whether…

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6 Ways to Use Images to Boost Your Advertising Strategies

As you work to grow your business, effective advertising strategies can help you stand out amongst the competition. Specifically, when customers visit your website, social media accounts, or brick-and-mortar storefronts, the images and designs you use can make a huge difference in their first impressions. 

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Hop On That TikTok Trend: A Marketing Guide to TikTok

If you’ve been online in the last 10 years, you know that social media presence is a crucial component for businesses to succeed online. Oldie-but-goodie platforms like Facebook and YouTube have each become vehicles for businesses to effectively reach their targeted demographics since they both have a diverse range of users. But if you want to…

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Intro to SEO

For over 20 years, Search Engine Optimization (SEO) has been an increasingly important part of the marketing industry. With the growth of the digital age, businesses having an online presence is more important than ever, and SEO is one of the most effective ways to obtain long-lasting growth online. So what exactly is SEO and…

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Features and Benefits: Marketing Your Products

If you have products to sell or services to provide, you need to think of ways to market those successfully so they appeal to various customers. Two marketing elements that can work toward this goal are features and benefits. Discover more about each of these marketing elements and the ways that features and benefits both…

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SEO for Amazon: How to Boost Your Product Listings

Whether you’ve been listing products on Amazon for years or you’ve just begun, you might want to improve your product listings so you can rank higher in people’s search results. Although you might be an SEO whiz when it comes to search engines like Google and Bing, Amazon runs a little differently. Learn how to…

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