5 Revenue-Based Marketing KPIs to Measure Success: Why Track KPIs?

Key performance indicators (KPIs) test your digital marketing performance with a balance of subjectivity and objectivity. With marketing KPIs, you measure how effectively you have achieved business or departmental goals over a given period. Of course, revenue is the primary KPI for any marketing department. Take a deep dive into the five revenue-based KPIs and…

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How Digital Marketing Impacts Overall Business Growth

Digital marketing continues to grow and positively influence a variety of businesses and industries. With the evolving technology, digitizing your business becomes a fundamental process for your growth. It affects the business sales, profit margins, and overall performance. First, however, you need to understand how best to utilize the marketing techniques to get the best…

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5 Qualities Your Ideal Digital Marketing Agency Should Have

A good digital marketing campaign can do wonders for your business in the current digital era. A business without a digital presence lacks competitiveness in the marketing world. Managing your business’s digital marketing campaign and the business itself can be a real hustle. To save yourself the struggle, invest in a good digital marketing agency.…

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5 Benefits of Professional Digital Marketing

Digital marketing is an ideal way to tap into new business opportunities and reach your target audience at the right time. While this method has many benefits, it may be tough to identify the right strategies for each channel. Besides, you will need more time to manage leads and meet business needs. Professional digital marketing…

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4 Key Questions When Choosing Social Media Channels

Social media has dramatically transformed the marketing landscape. Enormously popular social media platforms such as Facebook, LinkedIn, YouTube, and Instagram now make it possible for you to get leads and promote your brand more powerfully than ever, but only if you pursue those audiences wisely. The sheer number of social media channels currently available can…

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3 Effective and Simple Ways to Boost Your Digital Marketing Campaign

Whether you’re a small or large business, competition for customers, partners, and investors has tremendously increased as online presence has grown. For your business to thrive and reach the levels you’ve always wanted, a top consideration should be implementing the best marketing strategies. One of those strategies includes digital marketing. However, because of the drastic…

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5 Reasons Why Your Social Media Marketing Strategy Is Not Working

How do you measure the success of your social marketing campaign strategy? Social media marketing has a significant influence on a business’s online presence. The goals of social media marketing are to increase sales, enhance marketing and engagement, generate traffic, create and convert customer leads, and create a brand name. Failure to achieve at least…

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