Posts by Grow Team

Before we can delve into the particulars of what Google Analytics 4 is and how it can help your business, it’s important to have an understanding of what Google Analytics is in general. As the name suggests, Google Analytics is a free tool provided by Google. It does what most of us don’t want to…

What Is Multi-Channel Marketing? Your business most likely already has already or currently is engaged in a multi-channel marketing campaign. Simply put, multi-channel marketing is done using multiple different methods, possibly through a mix of both traditional and digital channels. For example, a new gym could use both billboards and digital ads to spread awareness…

To some people, social media seems like a waste of time or a useless distraction. To others, social media is an important link to friends, family, and followers. To businesses, social media can be a key ingredient in their online marketing success. With proper social media use, you can increase your brand awareness, get more…

Pay-per-click (PPC) advertising is a broad term that covers a couple of different types of online ad campaigns. If done correctly, PPC campaigns can lead a lot of new traffic to your site and deliver enormous success online. Below we’ll cover the basics of PPC, how to set up your campaign, and continue managing its…

What is the purpose of a business website? Not only is it a great place for your company to show off its products or services, but it is the best online marketing tool you have to turn interested prospects into new customers. However, these prospects don’t just arrive at your website and instantly buy. Whether…

As you work to grow your business, effective advertising strategies can help you stand out amongst the competition. Specifically, when customers visit your website, social media accounts, or brick-and-mortar storefronts, the images and designs you use can make a huge difference in their first impressions.