Introduction to Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization? Your business can only thrive online if your website visitors are turning into customers. SEO, PPC, and many other online marketing channels are meant to get more of your target market to visit your website. With the result of more traffic to your website, the chances of increased sales are…

Read More

Captivate Your Target Audience With Effective Marketing Psychology

It shouldn’t be any surprise that a well-designed website adhering to SEO principles will attract potential customers and clients and then keep them engaged. But what about the science and psychology behind your website’s appearance? How can you captivate web readers with the right fonts? What color scheme best fits your brand’s image and connects…

Read More

How to Grow Your Business’s Social Media Presence: B2C and B2B

Whether your company’s target customers are other businesses or general consumers, social media is a great way your business can grow its online community and generate new customers. In this blog post, we’ll go over what you can do to start growing your business’s social media presence organically and also what differences you should take…

Read More

Business Site Basics: The About Us Page

Does your business website have an About Us page? Whether you’re just starting to build your site or are working on an overhaul, this is a crucial page to include so that customers can get to know you and your company better.

Read More

5 Tips to Increase Your Marketing ROI

As a CEO, business owner, or marketing manager, you need your marketing dollars to get your business the most bang for their buck. However, this is one of the most challenging things to accomplish with modern marketing. Every industry markets differently and the competition between businesses in your industry can be brutal with every company…

Read More

6 Tips to Plan and Execute Your Business’s OKRs

If you’re an entrepreneur, you may have heard of the OKR goal-setting framework. Pioneered by Intel in the 1990s, OKR stands for objectives and key results and has led many businesses to success, including Google, Twitter, Spotify, LinkedIn, Walmart, Airbnb, and ING Bank.

Read More

How to Create a Successful Blog Post 2: Optimizing Your Blog

Optimizing Your Blog for SEO The success of your business’s blog can greatly contribute to the success of your business online. If you’ve had the chance to check out the first part of this blog series: How to Create a Successful Blog Post: Blog Post Structure, you’ll know the importance of your business’s blog and…

Read More

How to Create Accurate Customer Profiles

In order to succeed in the business world, you have to sell your products or services. And in order to do that, you have to understand who your customer is and what they want. While most businesses can easily point out their target audience, a customer profile is an even more detailed look at just…

Read More

How to Create a Successful Blog Post: Blog Post Structure

Let’s talk about blogs First off, we should go over why a successful blog is important to your business. Blogs can accomplish multiple objectives for your business, the most important being increased visibility through SEO (Search Engine Optimization). Keeping it simple: the better your blog, the more visible your website will be to your target…

Read More

5 Tips for Effective Calls to Action

We’ve already covered the conversion funnel and how to implement this framework in your website’s copy — but what about that last step? To convert casual readers into paying customers, you need the right calls to action.

Read More