When your business needs to market online, setting goals is an important aspect of any campaign. As you work with a marketing company, one of the expectations is the monthly deliverables. Monthly deliverables are the core of a marketing campaign and can ensure you reach your marketing goals on a regular basis.
If you are unsure exactly what monthly deliverables are in online marketing, then follow along with this quick guide to learn more about the process and ways to plan your online marketing strategy.
What Are Monthly Deliverables?
Monthly deliverables refer to the general term used for all of the services rendered by an online marketing company. In online marketing, the deliverables can include a wide range of services, including the complete creation of a project, specific online posts, or planning marketing campaigns.
The deliverables include all elements of your marketing strategy and the ways a marketing team will utilize their services for the month. The deliverables may also be broken down on a week-by-week basis, but many companies will use the monthly plan because payments are typically made on a monthly basis.
What Should I Include in My Monthly Deliverables?
The monthly deliverables can include a wide range of marketing goals. For example, if you plan on social media marketing, then you may have a set goal of 20 social media posts per month. If you own a website, then the monthly deliverables may include ad banners or promotions that you run on the website.
Creatively, you may seek out new ad campaign ideas or the inclusion of social media influencers for the promotion of your product. For online sales, you may seek out new weekly sales promotions that marketing teams implement. Brainstorm the ways you want to market your company.
How Can I Negotiate the Deliverables?
As you budget for your monthly marketing, you will need to negotiate a fair price to pay for every service you seek. The world of marketing can become complicated and costly, so you may want to work with a third party to help plan and figure out the best pricing for your marketing needs.
A marketing service may work exclusively with online marketing companies and help deliver the best deal possible for your needs. Every company is different, so a full breakdown of your deliverables will help you establish the best price and see what online marketing services can offer you.
For newer companies, negotiating your price could come with challenges. You don’t want to overprice and overpay your chance to work with online companies. By using a specialty service, you can pay a fair price and have peace of mind that your monthly deliverables will be met and have value.
What Happens if the Monthly Deliverables Are Not Met?
In some cases, you may end up working with an online marketing company that is not meeting your goals. In this case, you have multiple options. You can work with an agency to pair you with a marketing company that offers a better fit. You could also seek refunds for services that were not rendered.
Through the adjustment period, you can evaluate exactly what you need as a company and find a marketing team that can meet your goals and deliver them all in a timely manner. Adjusting your company’s goals is a lot easier with an agency that can represent your needs. They will do the legwork while you focus on the everyday needs of the company.
Find a digital marketing team that can meet your needs with the help of Grow Team. We will analyze your company, understand your marketing team, and match you up with an agency that fits your budget and can help you execute your monthly deliverables.