According to Statista, 44% of consumers say they buy a product after seeing it in an online ad. This statistic shows that online ads can effectively drive sales and conversion.
However, for online ads to be effective, they need to be well-crafted and strategic. Here are five tips for creating effective online ads.
1. Use Attractive Visuals
Ninety percent of the information that comes to the brain is visual, so your ad must contain attractive visuals. Use high-quality images or videos that are relevant to your product or service.
Make sure that the visuals are captivating and eye-catching. They should be able to grab attention and hold it long enough for people to read your ad copy.
If you use images, avoid generic stock photos. Instead, use real photos that are relevant and relatable to your target audience.
People are likelier to engage with an ad with visuals relevant to their interests. So, if you sell products for pet lovers, use visuals of pets in your ad campaigns.
2. Write Compelling Ad Copy
Your ad copy should be clear, concise, and persuasive. It should be able to communicate your product or service and how it can benefit the customer.
Use active voice in your ad copy. Passive voice makes your ad copy sound weak and uninteresting.
For example, “our product is the best” sounds better than “our product is better than other products.”
Avoid the use of jargon or technical terms that people might not understand. Keep your ad copy simple and easy to read.
Most importantly, your ad copy should be able to persuade people to buy your product or use your service. So, make sure that it contains a strong call to action.
3. Use Targeted Keywords
Use targeted keywords in your ad copy to ensure that your ad reaches people interested in what you sell.
For example, if you sell women’s clothing, you would want to use keywords such as “women’s fashion,” “ladies’ clothes,” or “women’s clothing store.”
You can use a keyword tool like Google AdWords Keyword Planner to find the right keywords for your business.
Once you’ve identified the right keywords, strategically place them throughout your ad campaign, from your ad copy to your visuals. The correct keywords will help you attract more relevant traffic and improve your chances of conversion.
4. Work With Marketing Pros
Are you a jack-of-all-trades? It’s time to focus on your strengths and leave the marketing to the professionals.
The small and medium business environment is more competitive than ever before. To stay ahead of the competition, you must execute your marketing strategies flawlessly.
One misstep can mean the difference between success and failure. So, work with marketing experts with the knowledge and experience to craft targeted, relevant, and persuasive campaigns. They will be able to create ads that are more likely to generate leads and conversions.
5. Test, Test, Test
Testing your ads is the only way to know if they are effective. Try different versions of your ad and see which one performs the best.
You can test different aspects of your ad, such as the headline, copy, visuals, or call to action. A/B testing is a great way to compare two versions of an ad side-by-side and see which one performs better.
Take Your Marketing to the Next Level Today
If done correctly, online ads can effectively drive sales and conversion. Following the tips above, you can create ads that are more likely to grab attention and persuade people to buy your product or use your service.
If you need help creating effective online ads, contact Grow Team. We connect small businesses with top-performing marketing agencies to help them achieve their desired results. Contact us today to learn more about our services.