7 Key Digital Marketing Metrics to Track

You need to understand the performance of your digital marketing campaigns. A good way to accomplish this is to track specific marketing metrics. The metrics provide raw data that you can use to optimize your marketing budget, strategies, and objectives.

Many marketing metrics exist, but you should focus on the most important ones. Discover key digital marketing metrics.

1. Overall Website Traffic

Your business website is at the core of your digital marketing efforts. If the website attracts a lot of traffic, you are likely to get more potential customers. With this in mind, track the overall traffic to the website.

The overall traffic website includes organic traffic, direct traffic, referral traffic, and social media. This data will offer helpful insights into the overall performance of your business’s website.

2. Exit Rate

Keep an eye on the exit rate, especially if the website utilizes a multi-page model. This information helps you to know when and where customers exit the website.

A good example is when leads visit your website and head to a specific page. The leads are then directed to a page where they should fill out a form. However, they don’t take any further action. Hence, the high exit rate from this page indicates that you need to modify and optimize the form.

3. Average Bounce Rate

Bounce rate is the number of people who visit a website who leave without clicking on any other page. The bounce rate will also show you the duration each consumer spent on the website before exiting. A high bounce rate occurs when the duration is extremely low. On the other hand, a low bounce rate means that website visitors spend some time on your website.

4. First-Time Visitors

Metrics about first-time visitors provide insights into the success of your specific marketing campaigns, such as banner ads. You can also use this metric to track the impact of the new content that you posted on your website. Most marketing analytic tools calculate the first-time visitors metric as a percentage of total website visitors.

5. Traffic by Channels

The origin of each visitor is another key metric to track. This metric is very helpful when you rely on multiple marketing channels. Consequently, track each channel individually to discover the best-performing ones.

Discover the most popular sources of traffic for websites:

  • People who visit the website after entering a URL into the search bar
  • Users who access the website from search engine results
  • Consumers who come to your website courtesy of email marketing
  • Those who learn of your website from social media sites
  • Visitors who come across your website after seeing an ad

6. Mobile Traffic

Many consumers access the internet via mobile devices, which increases the importance of mobile traffic to your marketing efforts. Therefore, know the number of people who visit your websites through mobile devices. Compare this number with the total number of website visitors.

Your mobile traffic metrics can also include details about the type of mobile devices and browsers.

7. Total Conversions

Tracking total conversions is an excellent way to know the profitability of digital marketing. You may calculate the conversions on your website, provided that the site’s architecture supports conversion tracking. Another option is to use other conversion measurement tools like Google Analytics.

Low conversion numbers often indicate ineffective marketing strategies. For example, the numbers may indicate poor offerings, disinterested visitors, or bad website design.

Digital marketing metrics help you to know whether you are doing the right thing. Another helpful approach is to let Grow Team find the best marketing deal for you. We help brands to connect with successful marketing firms in the industry. Reach out to us to know how we can help you.