8 Cost-Effective Guerilla Tactics for Digital Marketing

In 2010, GoldToeMoretz, an apparel company, dressed the New York wall street bull in a new pair of GoldToe briefs it was launching. This is what guerilla marketing is all about. Guerilla marketing involves unconventional and low-cost methods to promote a product or service. Both large and small businesses ought to stay creative in this digital era to stand out from the crowd. Here are eight ways to create memorable and cost-effective online campaigns using guerilla tactics.

1. Be Creative 

Guerrilla marketing is all about being creative and thinking outside the box. To create a memorable campaign, generate unique ideas that capture people’s attention. Draw inspiration for your campaigns from what differentiates your business from others.

2. Use Social Media Platforms

Social media platforms are a great way to reach a large audience without breaking the bank. Use platforms like Facebook, Twitter, and Instagram to share your campaign with your followers and encourage them to share it with their friends. Identify a targeted audience, create engaging content, and interact with followers regularly. Social media algorithms prioritize content that generates engagement. Create content that encourages likes, shares, and comments.

3. Leverage User-Generated Content

Encourage your customers to create content for your campaign. User-generated content is authentic and can be more powerful than traditional marketing content. You can ask customers to share photos or videos of themselves using your product or service and then share that content on your social media channels.

This type of content is a powerful marketing tool as it provides social proof that your product or service is valuable. You can also run social media contests, ask for product reviews and share customers’ success stories. 

4. Collaborate With Influencers

Influencers have become a powerful force in the world of digital marketing. They have many followers on social media and can help spread the word about your campaign. Liaise with influencers best suited for your brand and have an engaged audience. Choose an influencer that has followers that match your target audience. This method is cost-effective as influencers charge less than traditional advertising channels. 

5. Create Viral Content 

Viral content creation is easier said than done but not impossible. Viral content is compelling and relatable content that people widely share. To create viral content, focus on creating content that is entertaining, informative, or emotional.

6. Be Timely

Timeliness is essential in guerrilla marketing. Respond quickly to current events or trends and create content relevant to your audience. Keep an eye on the news and social media trends to stay updated on what’s happening in your industry. Create funny, emotional, or shocking content that taps into people’s emotions.

7. Run Targeted Ads 

Social media guerilla ads can be targeted based on demographics, interests, and behavior. Post ads that appeal to your audience’s needs and desires. Online ads are cost-effective as you can track their performance in real time.

8. Measure Your Results

Use online tools to assess the performance of your guerilla marketing campaign. Keep track of website traffic, social media engagement, and other metrics. This analysis will help you determine what’s working and what’s not so you can refine your strategy for future campaigns.

Create a buzz online by employing guerilla tactics that grab the attention of your potential customers. This buzz drives traffic to your website or social media handles, where your products and services are displayed. Involve experienced marketing experts to guide you on your campaigns. Their valuable guidance constricts you to marketing methods that produce desired results. We at Grow team have produced tremendous results for our clients by employing various strategies. Contact us today to grow your business.