Posts by Alisson Pural

In 2010, GoldToeMoretz, an apparel company, dressed the New York wall street bull in a new pair of GoldToe briefs it was launching. This is what guerilla marketing is all about. Guerilla marketing involves unconventional and low-cost methods to promote a product or service. Both large and small businesses ought to stay creative in this…

Affiliate marketing is a popular online marketing strategy that has been around for decades. It is a type of marketing that pays affiliates based on how well they promote a company’s products or services. This blog will discuss the benefits of affiliate marketing and why it is an effective way to drive sales and revenue…

Traditionally, online users had to type words into the search engine. However, most such engines now allow voice search input. The voice search feature has a big impact on digital marketing. Learn what digital marketers should understand about voice search. What Is Voice Search? Voice search technology uses speech recognition software to search for specific…

Many small businesses have a marketing plan. Within the marketing plan, there is a digital marketing strategy that the marketing department has to prove is effective. However, having an excellent return on investment to prove that your digital marketing strategy is effective can be challenging. The buyer’s journey has become more complicated, and marketing channels…

Apparel companies need to have a lot of visual exposure to showcase their unique designs and products. If you run an apparel company, you can find many traditional ways to showcase your outfits, including traditional models and photo shoots. When you work with a marketing company, you have the opportunity to engage in stealth marketing…

Banner design is essential to online marketing because it attracts and engages potential customers. A well-designed banner can help spread the word about a brand, bring more people to a website, and ultimately boost sales and income. However, numerous factors can make it challenging to create an effective banner. Read on to discover some pointers…

LinkedIn is one of the best social media platforms for B2B advertising, as you can target companies based on what they do. Running ads on LinkedIn differs from running ads on Instagram, Twitter, Facebook, and TikTok. Specifically, LinkedIn allows you to reach out to your target audience by connecting with professionals in your industry. In…

The sales and marketing teams in a business may be different. Yet, these two teams have overarching duties that require them to work together. The marketing team generates the leads, while the sales team works to ensure that the leads become customers. Some business owners find it challenging to align these two teams for optimal…