How Voice Search Is Changing Digital Marketing

Traditionally, online users had to type words into the search engine. However, most such engines now allow voice search input. The voice search feature has a big impact on digital marketing. Learn what digital marketers should understand about voice search.

What Is Voice Search?

Voice search technology uses speech recognition software to search for specific terms online. Users will say the terms instead of typing them into a search engine. Voice search has become popular due to the increased use of smartphones and other mobile devices. Usually, most people who use voice search use a conversational tone.

Eventually, everybody may have to adapt and use voice search in the future.

How Does Voice Search Impact Digital Marketing?

Learn how voice search has changed digital marketing.

Use Long-Tail Keywords

Long-tail keywords have become the center of search engine optimization as more people begin to use voice search. Digital marketers must now curate content that optimizes long-tail keywords for better search engine rankings. Identifying long-tail keywords is very easy because you can use various online tools such as Google Keyword Planner.

After identifying the right long-tail keywords, include them in the body of your content, headings, and titles. Long-tail keywords should also appear in your page’s meta description. Remember that you shouldn’t sacrifice natural language and a conversational tone to include keywords. Instead, ensure the keywords sound as if it’s an actual person talking.

Try to Be More Than on Page 1

The primary objective of search engine optimization has always been to get your website on the first page of search engine results. Appearing anywhere on the first page increases the chances of attracting more people to your website. However, voice search has now changed all that, and being on the first page is no longer enough.

That is because most voice search users will typically open only the first results on the first page. Just being on the first page or even among the first two or three results on that page is not enough. Therefore, your SEO campaign must ensure that you appear on top of the first page of the search engine results.

Focus on Featured Content Blocks

Many voice search users want to read answers to their questions on the search engine results page without clicking on a website. As a result, Google will prioritize a website page that has featured snippets. Featured snippets are a summary of direct answers to questions from users. The summary is usually about the long-tail keyword.

Whenever you create content, put a summary on top of the main content. This will help Google to know that your content provides direct answers to common voice search questions.

Consider Local Searches

Voice searches are more locally focused than traditional searches. If you want your website to succeed, translate content into local languages.

Focus on Questions

Most voice searches are typically based on questions. In most cases, these questions have very few answers. As a result, optimize your content into a language that artificial intelligence understands. For example, you can create a FAQ page where you post typical questions and potential answers. If you post many questions, there is a likelihood that clients are likely to ask one of the questions.

Increase Website Speed

Voice searchers can be impatient and may not wait for a site that loads slowly. You must increase your website loading speed so as to rank higher. Some of the things you can do to rank higher include optimizing mobile content, removing slow scripts, and compressing code and images. Google and other online websites also provide resources that can help you increase your site’s loading speed.

Boost Your Digital Marketing Efforts

Digital marketing has become crucial for any business that wants to succeed in today’s connected world. The best option is to work with a qualified digital marketing agency. Grow Team helps businesses with advice on how to choose and work with digital marketing firms. Contact us today for more information.