If you want your website pages to rank higher on search engine results, you must know the phrases, terms, and ideas people search for online. Proper keyword research helps you create content that can increase traffic to a website and establish your business as an authority.
You can easily go off-topic without a proper goal and collect unhelpful keywords. In the end, you will spend lots of time identifying the best keyword for each page on your website. In other cases, you can even find several keywords that are relevant to your website.
The right strategy is to identify the main goal of your keyword research and build a profile of your website. You can even find samples from competitor websites to know what keywords you are looking for. Consider the following tips while researching the best keywords to use.
Understand the Impact of Intent on Keyword Research
It’s not enough for your content to just carry the keyword. Instead, the content must provide answers to the user. As a result, research the intent of your audience when they input specific keywords into the search engine. Remember that each keyword has different meanings.
The best way to know the user intent is to input the keyword yourself into the search engine and analyze the top search results. For example, the keyword might be “how to start a blog.” The user intent could either be how to write an article or how to launch a website domain. If your business sells business domains, your content should focus on the latter meaning.
Build a List of Localized Keywords
Local SEO can help businesses attract more foot traffic to brick-and-mortar stores. As a result, businesses must find localized keywords to target nearby customers. Begin by combining your searched keywords with your exact location. For example, if your preferred keywords are website designers, research website designers in Atlanta, or wherever you’re located.
Take Advantage of Google Suggest
The Google search engine is always looking for ways to provide information quickly to its users. Sometimes, people will input several terms into the search engine until they find what they are looking for. The Google algorithm will record all the user terms and keep them for reference. If another person tries to search for the same terms again, Google can suggest the associated terms.
Therefore, type your general keywords into the Google search bar. Below the keyword, Google will suggest other things that people are searching for that relate to that keyword. You can then use Google suggestions as part of your keyword research.
Use Long Tail Keywords
Search engine optimization often includes two types of keywords—head keywords and long tail keywords. Head keywords are shorter, more generic, and can attract high traffic to your website. On the other hand, long tail keywords are longer, more specific, and have a low search volume. An example of a head keyword could be “plumbing services,” while a long tail keyword can be “plumbing services for clogged drains in Seattle.”
While head keywords look tempting, they have a higher competition because most of your competitors are using them. On the other hand, competition for long-tail keywords is low, meaning your website will rank higher in the search engine results for these longer, more specific keywords.
People typically use long tail keywords near the end of the purchase funnel than those who use head keywords. These people already have a specific search intent and are more willing to make purchases.
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