TikTok is the world’s fastest-growing social platform. Many people, especially the young, spend a lot of time watching videos on TikTok. Since your business is always looking for ways to reach people, the TikTok community should be a focus of your marketing strategies.
This blog post discusses the tricks and tips to succeed on TikTok
1. Use Suitable Hashtags
Most social media platforms leverage hashtags to group content, and TikTok is no different. When TikTok users click the Discover button, the users can view the top trending hashtags. You can use these hashtags to boost your content’s reach and attract more followers. However, avoid generic hashtags, as your video can get lost in a swamp of many other videos.
2. Share Stories and Provide Value
TikTok allows users to create many types of videos, but successful brands focus on valuable content. If you offer educational content, your TikTok page will be the go-to for people who need industry-specific information.
Also, you can add some fun to the content for more excitement. For instance, tutorial-style content can help your followers learn how to use products.
3. Encourage User Generated Content
TikTok has become popular due to the proliferation of user-generated content. If you want to engage with more people on TikTok, find a way to encourage followers to share videos that promote your business. User-generated content will feel more trustworthy to potential customers.
4. Hire Influencers
Influencer marketing has become a core part of the TikTok ecosystem. There are global superstars who can bring millions of followers to your page, but these influencers charge a lot. Since you have a small business with a limited budget, you don’t need high-profile TikTok stars. Instead, find people with just enough of a following and who focus on products and services within your industry.
5. Perform a Competitive Audit
Competitors are brands that offer services or products similar to what your business offers. Do any of your competitors use TikTok? If they do, your business is missing out on potential customers. On the other hand, you can use TikTok to have a competitive edge if none of your competitors are on TikTok.
6. Balance Promotion With Entertainment
TikTok is a platform to inform potential customers and boost your brand, but you also need to entertain. If your content appears too focused on sales, the audience will ignore you. The standard process is to use entertainment to bring people to your page.
Once you have a sizable following, gradually introduce promotional content, such as product tutorials and exclusive offers.
7. Provide Full-Screen Focus
The portrait mode is quite popular among TikTok users, so your videos should preferably be in a 9:16 format. This format guarantees that your message will show up on the full screen. Users will find the video appealing and will be more willing to watch your content.
8. Try TikTok Ads
TikTok ads are a recent entrant to the social media platform, but the ads are an invaluable asset to marketers. You can use any of the following types of TikTok ads.
- Branded effects
- Branded hashtag challenges
- Brand takeover
- In-feed ads
Before you select your preferred ad type, understand that TikTok ads cost more than other social media website ads. For example, the minimum TikTok ad is $50, while the minimum Facebook ad is $20.
In-feed ads are the most common and will appear in a user’s feed. The trick is to make your ads indistinguishable from other content so that users are more likely to view your videos.
Kickstart Your Digital Marketing
TikTok has taken the social media marketing platform by storm, forcing businesses to focus their marketing efforts on the platform. Since this process can be challenging and time-consuming, Grow Team is here to help you. We help brands to find success through digital marketing strategies. Contact us to get started.