Common Mistakes Businesses Make With Their Websites

Are you having trouble generating traffic to your website? Are you not seeing the conversions you expected? Your website may be the problem. Look at these common mistakes businesses make with their websites and see if they apply to you.

Not Mobile-Friendly

If your website is not mobile-friendly, you’ll miss out on a lot of potential traffic and customers. In 2021, approximately 54% of internet traffic came from mobile devices. That number will only go up in the coming days.

Here are tips for making your website more mobile-friendly:

  • Use responsive design
  • Simplify your design
  • Use larger font sizes
  • Don’t use pop-ups

If you’re not sure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test. Just enter your URL, and Google will let you know if your website passes or fails.

Slow Loading Speed

Your website’s loading speed is important for two reasons. First, it affects your search engine ranking. Second, it impacts the user experience. If your website takes too long to load, users will likely leave before it even finishes loading.

Here are steps you can take to increase a website’s speed:

  • Optimize your images
  • Minimize your code
  • Use a content delivery network (CDN)
  • Use browser caching

You can test your website’s speed with Google’s PageSpeed Insights tool.

Poor Design

Your website is often the first point of contact between you and your customers, so making a good impression is essential.

A poorly designed website will reflect badly on your business and may even deter potential customers from using your products or services.

The best website design practices today include:

  • Using whitespace to create a clean, uncluttered look
  • Using easy-to-read fonts
  • Building intuitive navigation
  • Incorporating images and videos

If you’re not sure how to design a good website, it may be worth hiring a professional web designer.

Outdated Content

The foundation of your website is its content. If it’s outdated, inaccurate, or boring, users will not want to spend time on your site.

Make sure to regularly update your content and ensure that it is accurate and relevant to your business. You should also consider adding new content regularly, such as blog posts or infographics.

Content is not only key to keeping your website fresh, but it is also one of the best ways to market your business. By creating high-quality, informative content, you can show potential customers that you are an expert in your field. Authority will help build trust and credibility, leading to more sales.

Not Tracking Analytics

If you’re not tracking your website’s analytics, you won’t be able to see how users are interacting with your site. And with no feedback, improving the user experience or making changes that will increase conversions is challenging.

Some of the most important things to track with analytics are:

  • Pageviews
  • Time on site
  • Bounce rate
  • Exit rate
  • Conversion rate

You can use many tools to track your website’s analytics. Google Analytics is a free and popular option. If you’re not already tracking your website’s analytics, now is the time to start.

Improve Your Website Today

Take the time to assess your current website and see if there are any areas that need improvement. You can see a big difference in your website’s traffic and conversions by making even small changes. And, if you need help, don’t hesitate to reach out to a professional who will walk you through the process.

At Grow Team, we are always here to help you grow your business. We offer a free consultation to help you assess your needs and match you with the best digital marketing agency for your business. Contact us today to get started.