Is outsourcing digital marketing the right choice for your small beauty business? Whether you sell soaps, custom cosmetics, lotions, potions, or anything else that has major beauty industry buzz behind it, you need a way to reach your customer base. If what you’re doing right now isn’t getting results, take a look at the questions to ask before you outsource the digital parts of your business marketing needs.
Do You Really Need a Digital Marketing Strategy?
Yes, your small beauty business does need a digital marketing strategy. While this doesn’t necessarily need to include every online option, you should have some sort of digital presence. According to a 2021 Nielson IQ report, online beauty and personal care sales totaled $25.9 billion in one year. This represents a 27 percent increase in sales figures from the previous year (2020).
With social media largely to thank for these impressive stats, it’s clear that digital marketing is a vital avenue for the beauty business owner. While it is possible to sell your products or services in traditional (non-digital) ways, a serious online presence could potentially take your company to the next level and increase your total revenue.
Can You Do Your Own Digital Marketing?
Yes, you could do your own digital marketing. But, more specifically, should you? You’re a beauty business owner — not a digital marketer. This means you have extensive expertise in the beauty industry, the ability to create products or services that people want or need, and the experience to head a small cosmetics or similar retail company.
What you may not have is a background in sales, marketing, or digital marketing tools.
In-house digital marketing may seem like a cost-effective way to keep your beauty business budget under control. While you wouldn’t have to pay someone else to create and maintain a digital strategy, you may still end up spending more than you’d like.
Without a knowledgeable digital marketer, you’ll waste time learning how to benefit from an online presence, checking stats, and engaging in other online business-related activities.
Not only will you or one of your valued employees spend excess time trying to break into the digital world, but you also won’t do it in the same way a seasoned pro would.
Instead of tasking yourself or your employees with these duties, hand the job over to someone who specializes in digital beauty business marketing. A professional has the know-how to get top results — without wasting your time, money, or energy.
If you’re still not sure whether to outsource your digital marketing needs to another company or try your hand at social media influencing, email marketing, video production, or other online activities, think about what would happen if someone with little to no experience in the beauty industry tried to do your job. Would they succeed right away? The answer is probably no. The same is true for non-digital marketers.
Who Should Take Over Your Digital Marketing?
Again, a digital marketing professional is your go-to expert for this small business need. But just any digital marketer won’t do. You’re a beauty professional and you need a marketer who understands the online influences in this industry.
Your digital marketer of choice should have the ability to create high-style content that speaks to the beauty consumer. Beyond this, they should have the ability to showcase your products or services in a visual way.
Unlike some other industries, the beauty business relies primarily on aesthetics. A text-only website or blog won’t help to sell your business. Instead, you need a marketer who can sell your company via platforms such as Instagram, YouTube, and Tik Tok along with your own website.
Are you ready to take your beauty business to the next level? Contact Grow Team for more information.