Because the success of your business also depends on its online presence, your content marketing strategies need to be incredibly powerful. And one of the ways to do so is to create GMB content. Unlike other content marketing channels, Google My Business allows your business to appear in Google Pack listings and Maps within and beyond your local boundaries. This way, your business becomes highly visible and can quickly drive customers.
But for your GMB campaign to succeed, the secret is creating engaging GMB posts. You can do this in many ways, so read on to learn more about the most effective and straightforward steps.
People are more easily engaged and enticed by visuals than anything else online. Because of this, think about incorporating videos, pictures, infographics, and GIFs. Also, start using skits and slide decks to quickly capture the attention of viewers. When correctly used, visuals increase comments, likes, and shares. In the end, your business reaches many people without investing in traditional marketing.
Videos and pictures also help people recall your services and products. This way, anyone is likely to buy from you and recommend your business to others searching for your goods and services. Besides that, visuals increase engagement. Due to this, you become easily exposed and found on social media, which helps you create social media marketing content, including product and service descriptions.
However, to ensure your media content succeeds, you need share-worthy content. Share links to your business page or your product store. Allow the audience to access sharing, commenting, and reviewing. In addition, use free visuals from trustworthy platforms such as Canva.
Creating a Powerful Call to Action
In marketing, a call to action can be part of an advertisement, webpage, or a piece of your blogs and articles. The work of a call to action is to encourage your target audience to do something.
A call to action helps you convert regular business page visitors and ordinary content readers into leads boosting sales and revenues. For example, if you create GMB guest posts, a call to action helps you encourage people to click on links to your services and businesses. This way, you market your brand without hassles.
A powerful call to action on GMB guest posts helps people reduce confusion and fatigue that cause them to click on other pages quickly. For instance, most people like to read online content that allows them efficiently meet their needs or offer quick solutions to their pain points. Because of this, you may struggle to create business page content that incorporates stories towards their target solutions.
But with GMB guest posting, you share stories that engage an audience and encourage them to click on links towards your services and products, promising them quick solutions. This way, they find it less confusing and are easily persuaded to click and even buy.
Making Your Google My Business Content Newsworthy
Creating newsworthy content is the best way to get your business featured in media coverage. Newsworthy content is timely and always valuable to existing and new customers. You can use it anytime, meaning you won’t need to update your blogs and articles constantly. Create business content that involves matters affecting the community, especially those you target in your business niche.
Think about politics, entertainment, and other essential issues that touch most people’s lives. Use this information in your business content to help easily engage and entice. This way, whenever anyone searches for this information, there is a great chance they will click on your product and service pages.
Working With Marketing Mentors
A mentor is someone that has tried, tested, and approved multiple content marketing techniques. With the right mentor, especially from a team of marketing professionals, you learn the most effective methods quickly. And one such team is the Grow Team. You will efficiently handle negotiations, administer contracts, and evaluate your business performance with us. Contact us today for the best business marketing solutions.