Developing a strategy with your Search Engine Optimization Company is imperative before getting locked into a contract, and a fine-tuned strategy ensures your campaign is represented faithfully and your deliverables are met consistently. Below, we’ll discuss a few steps you can take to create a winning planning with your search engine optimization company.
Developing a Winning Plan with Your Search Engine Optimization Company
Step One: Know Your Business: Before you pick up the phone to talk with a search engine optimization company, have a clear understanding of the current state of your marketing campaigns and what you require to move forward. Have other SEO agencies worked on your site before, or are you starting from scratch? What type of audience are you trying to reach? Who are you competitors, and how are they using search engine optimization services? Having this information close at hand will lead to a smoother and more productive conversation with your agency and provide a baseline to work from.
Step Two: Discuss ROI: It’s hard for many CEOs to hear this, but we’ve seen it again and again: focusing on budget is one of the best ways to see a campaign fail. Part of building a winning plan is understanding what it takes to make a campaign succeed. Great vendors know what it takes to compete in your field, so frame your discussions around getting the best ROI possible, not around budgets, and you’ll end up creating a blueprint for success.
Step Three: Set Clear Expectations: Before hiring a search engine optimization company, set clear goals for your campaign, including what you expect to see each month in the form of deliverables and reports. Make sure that your contract reflects the services that were discussed during your preliminary call– don’t assume that just because they were mentioned during the sales process that they’ll be implied on your contract.
Build a productive relationship with your search engine optimization company by first developing a winning plan. Understanding your business and effectively communicating your needs and expectations to your agency ensures a fruitful and lasting relationship, so you can build successful campaigns time and again.
Learn more about creating a winning plan with your search engine optimization company by downloading our free eBook – 30 Minute Guide to Hiring a Great Online Marketing Company.