The online business landscape continues to grow, and your e-commerce business can ride this wave and thrive. In 2020, over 2 billion people shopped online and pushed global e-retail sales above $4.2 trillion. With the right marketing plan, your team can leverage the numbers to boost your brand. A properly designed marketing plan helps to build your brand’s visibility, drive sales, and create a competitive edge in your target market.
Unfortunately, many online companies miss out on these opportunities because of simple digital marketing blunders. In this post, find out some common digital marketing mistakes that your business should avoid.
1. Lack of Clear Marketing Goals
With the stiff competition in the digital landscape, business owners are under a lot of pressure to do some marketing. In the rush to market products/services, business owners forget to set goals to guide the campaigns. Such marketing campaigns have poor or no return on investment (ROI) despite the high budgets. Your marketers suffer a lot of frustrations when implementing the rudderless campaign.
Before you start a marketing campaign, talk to your team and formulate concrete goals. Examples of short-term marketing goals include better conversions, increased web traffic, and higher engagement. Longer-term goals can include brand recognition, search engine optimization (SEO), consumer retention, and reputation management. Under each of these goals, identify the steps to take to achieve your target.
2. Lack of Clearly Defined Audience
Who’s your target audience? Entrepreneurs are highly ambitious, and you can tell by the vast markets they target. For these investors, casting the net wide is the only way to boost website traffic and increase conversion rates. While such a strategy sounds viable, you’ll soon realize it doesn’t guarantee a good ROI.
For success in your digital marketing campaigns, carry out an extensive target audience analysis. If you understand the target customer, it’s easier to create an effective marketing strategy to reach them. To define your target audience, identify the problem your products/services solve, analyze your customer base, conduct market research, analyze your competition, create personas, and use analytics tools to learn who comes to your website.
3. Lack of Competitor Analysis
Every new business endeavors to stand out from the crowd to attract customer interest. While such an approach is great, you can’t completely ignore the competition. A small business that ignores the competition spends a lot of money on marketing without tangible results. For your new business to grow, you need insight into the status of the market. One way to get such information is through competitor research.
Competitor analysis helps you identify a gap in the products or services on the market. A SWOT analysis (analyzing strengths, weaknesses, opportunities, and threats) for each major competitor offers insight into the most effective tactics to beat the competition. Through competitor analysis, you discover weaknesses and strengths in the best brands on the market. You can build your business marketing around such gaps or competitor weaknesses for more effective outcomes.
4. Lack of a Strong SEO Plan
While a beautiful website is a powerful tool for your business, it’s not enough to boost your brand. In the highly competitive digital landscape, the biggest blunder any brand can make is to overlook search engine optimization (SEO). You might have the greatest products or services, but with poor online visibility, your business is as good as dead. Your target customers are online, and you have to make it easier for them to find you on search engine results.
To make SEO the center of your strategy, optimize your content and the website design for search. Focus on keyword research, the right keyword, the latest SEO tools and trends, mobile-friendliness, images/video optimization, backlinks, voice search, and other tactics to boost your site’s ranking.
You can avoid these blunders if you hire a digital marketing agency to run your campaigns. Contact Grow Team today and find the best digital marketing agency to partner with your campaigns.