Personal or Business Pages? Social Media and Your Company’s Growth

How is social media marketing different from personal use of social channels? You already post family photos on Facebook and tweet about your favorite streaming shows. Even though you may feel like a personal pro on social media, take a look at what you need to know about using these platforms to generate website traffic, increase your company’s visibility, and grow your business.

Do You Need Separate Business Accounts?

Simply stated, yes. Even though you may have hundreds of Facebook friends or close to one thousand Twitter followers on your personal accounts, you should start separate pages. There are a few reasons to take this separation approach for Facebook, Tik Tok, Instagram, Twitter, and other social media platforms. These include:

  • Your personal information. Do you want your customers to have your personal email address or phone number? If your personal social media accounts contain this type of information, separate them from your business socials.
  • Your family photos. Do you want your customers or business contacts to see pictures of your kids at the beach, the inside of your home, or your night out with friends? A business social media account helps you to separate your private and public lives.
  • Your professional appearance. A separate business social media account shows your clients or customers that you are a professional with a serious business.

Separate socials also allow you to create posts that directly target your customer’s needs or direct them to your business’s phone number or website. This eliminates the need to spam your friends and family with company-related images, videos, or comments that don’t apply to them.

Should You Use the Same Social Media Channels for Business as You Do Personally?

The answer to this question depends on what your business does, your advertising goals, your customer base, and the type of digital marketing strategies that appeal to your customers.

According to the Pew Research Center, Facebook and YouTube are two of the most popular social media platforms. YouTube also has shown statistically significant growth (along with Reddit). Even though these are popular or growing options, the specific number of users depends on age and other demographic information. This is where the differences between personal and professional social media use may come into play.

You may not share the same demographics or use social media in the same ways that your potential customers or current clients do. This makes it important to choose socials that match your customer base—and not just your personal preferences. If you’re not sure which channels or platforms are the best fit for your clients and customers, talk to a professional.

A digital media marketing professional can help you to learn more about your customers’ demographics and the ways that they interact online. This can help you to select socials that appeal to your client base.

Which Social Media Channels Are Right for Your Business?

Before you decide on specific socials to target, think about what you want to accomplish. Do you want to showcase the delicious delights your commercial kitchen creates? If so, an image-heavy social media channel such as Instagram is the perfect pick. Do you need to create video-driven how-to tutorials? If so, Tik Tok and YouTube are options to explore. Do you want to create a community of clients? If so, Facebook can help your business.

You might not find everything you are looking for in one social media channel or platform. This means you may need to start several new business profiles for a wide variety of social media platforms.

A professional social media marketer or digital advertising company can help you to select and use social media. Instead of creating your own campaigns, the pro can transform your advertising vision into a reality filled with photos, links, information, interactions, videos, and more.

Do you need help with your company’s next social media campaign? Contact Grow Team for more information.