Is social media marketing a foreign concept to you? Are you a small business owner who has always taken a traditional approach to advertising? However, today’s businesses can’t survive on phone book ads and flyers. If you’re not sure whether you need to hire a social media professional to grow your business, take a look at the questions to ask right now.
Do You Believe Social Media Can Help Your Business?
If you’re not sure how to answer this question or what the best answer is, hire a pro. According to the Pew Research Center, seven out of 10 Americans connect with other people via social media. Pew’s statistics show that nearly 70 percent of adults in the U.S. use Facebook and 40 percent use Instagram.
Social media can help your business in many different ways. These online and app-based platforms provide a fast, easy way for you to communicate with your customers. Gone are the days of sending a postcard or mailer and waiting days for your ad to reach each individual future client’s home. Now with a few clicks, you can almost instantly connect with your customer base.
Not only does social media provide a fast way to reach customers, but it also allows you to constantly add or change marketing content, generate new leads, network with other business owners, increase your company’s visibility, drive customers to your website, and reach a new generation of consumers.
Do You Have Existing Social Media Accounts?
Don’t let the answer to this question trick you into thinking that you won’t have to hire a social media marketing professional to help boost your small business revenue. You may already have a social media account — or even a few. But the Facebook profile that you use to post photos of your family vacations or your Thanksgiving turkey isn’t the same account you should use for your small business.
Likewise, if you have significantly older accounts that you used to use for your business, you need new ones to market your company now. The Facebook profile or Instagram account that you posted a few random business photos on almost a decade ago likely looks worn and is dated. A social media professional can help you to delete or update these accounts with new, exciting content.
If you don’t have a social media account or have never tried any of the popular platforms, you could benefit from professional help. A marketing pro or a company that specializes in social media can help you to start from scratch and build a social media presence on one channel or across a few different platforms.
Do You Know Which Social Media Platforms Will Work Best For Your Business?
Every social media channel or platform won’t work for every business. Instead, you need to choose the right sites. The wrong platform choice might not help you to reach potential customers. Constantly posting to the wrong platform will waste your time and energy, taking you away from other more profitable business activities.
If you’re not sure what social media platforms are available; don’t know what the difference is between Facebook, TikTok, and Twitter; or just aren’t sure which option is the best way to reach your current and future customers, a social media marketing professional can help.
The social media marketer can review your business goals, look at who you want to reach, examine or evaluate the data behind your current advertising strategy, and help you to choose the right platforms. These may include sites that allow you to post photos, videos, written content, or all three.
Do you need to find a social media marketer? Contact Grow Team for more information.