The 2020 internet usage statistics give a glimmer of hope for digital marketers. Research shows close to 60% of the global population is now online, which highlights an immense potential for businesses. However, despite the growth in numbers, many businesses still struggle to gain a foothold.
The wrong choice of a digital marketing partner can ruin your marketing efforts. To ensure a fruitful client-agency relationship ,evaluate the performance constantly against agreed-upon metrics. The results can determine the value of the marketing partnership. Here are some signs that you need to change your digital marketing agency.
1. Ineffective Collaboration
Are you working towards the same goals as your digital marketing agency? When you hire a marketing agency, remember that the professional brings expertise to complement your efforts. Whether you work alone or with a team, your input is critical for your digital marketing efforts.
The best marketing agencies harness the synergy in collaborations. The agency has a lot to learn from your team. Through effective collaboration, you run a more successful client-agency relationship. If you realize that the agency wants to run the show alone, consider making the switch to another agency.
2. Lack of Transparency
Transparency is at the core of a client-agency relationship. When you sign a contract with an agency, you expect a straightforward relationship based on trust. A lot of work goes on in the background, and, as a business owner, you expect up-to-date reports to keep up with it all.
If you have problems accessing information about your marketing campaign, look for a more open marketing agency. The best marketing partner provides real-time feedback and any other information you need. The details of the campaign are critical for decision-making. Transparency is also critical in the assessment of campaign trends, performance, budget spent, and additional costs.
3. Failure to Meet Targets
The digital marketing landscape is fast-paced. Even with the best marketing strategy, digital marketing agencies might struggle to achieve immediate results. When you sign a contract, create realistic targets and goals. The agency also accepts these targets or timelines.
The results might take time, but the agency has to show some progress within the agreed timelines. If the agency consistently misses targets and has no effective solution, a switch is necessary. A good agency can identify weaknesses in the approach and adjust accordingly. Without such steps, you risk losing more money if you continue with the partnership.
4. Lack of Reliability
One reason to use a digital marketing agency is the wide range of skills offered. The agency can handle multiple tasks, which leaves you time to focus on the core business. You expect the digital marketing agency to handle appointed tasks competently.
For instance, the agency monitors your website in real-time and detects problems. If you have broken links on some pages, the agency should point this out. A reliable agency identifies such issues and remedies them quickly.
If the agency regularly misses major problems, your marketing efforts might go down the drain. To protect your business, look for another digital marketing agency. Reliability issues breed mistrust and frustration and can lead to toxic client-agency relationships. You can avoid all these problems by finding a more reliable marketing partner.
5. Lack of Creativity
To survive in the highly competitive online market, your campaigns need top-notch content. The best digital agencies embrace the latest trends to position your business ahead of the competition. From artificial intelligence(AI) to voice search, augmented reality to chatbots ,and personalized marketing to video marketing, your agency should be using cutting-edge solutions.
Creative campaigns stand out in the crowded digital marketing environment. If your agency won’t adopt the latest trends, look for a more creative marketer. The best marketing agency embraces the latest trends to push your brand to the top.
Have you noticed any of these problems with your digital marketing agency? You can now find a better fit through Grow Team, a national network of top-rated digital marketing agencies. Get in touch with Grow Team and we can connect you to the right marketing agency.