3 Overlooked Strategies for Digital Content Creation

In the world of digital marketing, it’s important to keep your digital content fresh and captivating. And with the right strategies, you can maximize your efforts and reach a much broader audience. Especially in the digital age we are currently living in, captivating content can make or break an advertisement or marketing campaign.

When it comes to content creation, your writers need to be in their best writing mindset to create the captivating content you need. To foster this environment, learn about three overlooked strategies for digital content creation that are centered on the people behind the content creation.


1. Allot Time for Planned Writing Sessions


As human beings, many of us thrive in an environment that is organized and designed to be efficient. And many of us have subscribed to a productivity model where we push ourselves to the brink working until our assignments are done, sometimes waiting until the last minute to get started.

But with careful planning and allotted time to creatively brainstorm and write, you can keep your content creation energetic. Instead of being a bundle of unorganized words, your writers can create fantastic outlines that perfectly capture your digital marketing strategies. 


2. Plan Employee-Led Goal Setting Sessions


As someone in a leadership position, you can help your content creation team create actionable goals that increase accountability. When content creators are empowered and have a sense of ownership, they may feel more engaged with the company.

Encourage your content creators to write down their goals, as this may help increase the likelihood that these goals will be achieved. Companies with engaged content creators, according to Dale Carnegie, are 202% more productive.


3. Educate Your Content Creators on Motivating Habits


As a leader, one of your responsibilities is the health and satisfaction of your content creators. We live in a busy world where we often sacrifice healthy habits for what we think is more productive. However, content creators need to cultivate healthy and motivating habits in order to produce the best digital marketing content that they can.

Show your content creators that you care about their overall well-being by providing information on ways to live a healthier life. And follow up with your employees and ask how they are doing during routine individual meetings as a way to emphasize the company’s commitment to their well-being. 

Some of the habits you can promote to your content creators include the following.


The Importance of Sleep:


Beyond simply getting the rest you need at the end of a long day, the benefits of a good night’s sleep go beyond our basic understanding. A good night’s sleep will help your content creators spot errors more easily and increase their critical thinking and problem-solving skills.

Encourage your content creators to cultivate healthy sleeping habits and to prioritize their sleep at night — even when their work-life is busy.


The Importance of Social Interaction and Support in the Workplace:


Human beings are social creatures by nature, and as a leader, it’s important you encourage social interaction and support in your workplace. Employees will feel more connected and engaged with the company when they have good friends and support systems at work.

Whether you decide to schedule occasional work parties or outings, commit time and resources that will create a social environment in your workplace.


The Importance of Regular Breaks:


Regular breaks are almost as important as the task at hand. Encourage your employees to take breaks as they work to create captivating content for your digital marketing campaigns. This will give them a chance to unwind, creatively brainstorm, and come back to the task with added focus and energy.

When your team takes a break, encourage them to take some time to get out of their chair and change their scenery to disconnect from their busy work schedule for a moment.


The Importance of Rewarding Themselves Upon Completing Their Goals:


Cultivate an environment where the hard work your content creators do never goes unnoticed. Whether you decide to create a rewards system on your own or devote additional resources so that your content creators can reward themselves, encourage them to reward themselves for their hard work.

As your content creation team builds a culture of goal-setting, accountability, and rewarding themselves for their work, you may begin to see an increase in productivity as well as general job satisfaction among your employees.


The Importance of Creating a Workspace That Is Comfortable and Organized:


Especially in a creative field such as digital marketing, you need a workspace that your employees will feel comfortable and creative in. Encourage your employees to outfit their desks with plants, photos, and items that showcase their unique personalities.

Additionally, be strategic with the background music you decide to play in your workspace. Studies have shown that background music can play an important role in the overall well-being of your employees and their level of productivity.

As your creative team works to create digital content strategies, encourage them to play the music that energizes and motivates them to think more creatively.


The Importance of Mental Health Awareness and Care:


Especially in our busy and complicated world, encourage your employees to take special care of their mental health. Encourage them to use their paid time off for more than just holidays or vacations. Encourage them to consider taking days off to rejuvenate their health.

As you work to encourage your employees to take care of their health, set actionable goals, and provide them with a structured workspace to create content, you can easily implement these often-overlooked strategies to boost your productivity and create marketing campaigns that are certain to captivate your desired audience. 

At Grow Team, we specialize in providing our clients with effective digital marketing strategies so that they can grow their businesses. Reach out to our friendly team today to learn more.