The Importance of SEO in Digital Marketing

The internet has become an integral part of our lives since it is a platform on which people can connect and share information. The dominance of the internet has led to the need for businesses to have a solid online presence, causing a rise in digital marketing.

While there are many different digital marketing strategies, SEO is significant because it is one of the most effective ways of driving traffic to a website. Studies have shown that organic search accounts for 53% of website traffic.

What Is SEO and Why Is It Important in Digital Marketing?

SEO means configuring a website to place higher in search engine rankings. It is essential because it helps potential customers easily locate businesses that offer the products and services they need. It is also a critical factor in the success of a digital marketing campaign.

There are two main categories of SEO: on-page SEO and off-page SEO.

The optimization of a website’s content and structure — like title tags, header tags, meta descriptions, and keywords — encompass on-page SEO. It ensures that the website is relevant and easy to navigate. Conversely, off-page SEO refers to optimizing a website’s link profile. These features include link building, social media signals, and brand mentions.

Both on-page and off-page SEO play a role in a higher position in search results. However, off-page SEO is generally more critical for businesses that are just gaining an online presence.

What Are the Benefits of SEO for Businesses?

SEO Provides Better Visibility and Rankings

SEO increases the chances of potential customers finding a website. In addition, SEO can help a website rank higher for relevant keywords and phrases. For example, a business that sells organic dog food would want to rank for that keyword. SEO can also help a website rank higher for more general terms, such as pet food.

SEO Increases Web Traffic

The use of SEO can also lead to more web traffic. For example, a higher ranking on the Search Engine Result Page (SERPs) usually leads to more clicks and traffic. Therefore, businesses that rank higher in search results are more likely to get traffic.

Studies have shown that the first result in Google’s SERPs receives about 33% of all search traffic. This indicates that higher rankings can significantly impact a website’s traffic. In other words, SEO can help turn searchers into visitors.

SEO Establishes Authority

Potential customers view websites that rank highly in search results as more credible and authoritative. This can help to build a relationship of trust with potential customers.

SEO Improves Content Strategy

The process of optimizing your website’s content can help you ensure that your content is relevant, keyword-rich, and informative.

You can use this information to create content that is more likely to rank higher in search results. As a result, businesses can get more traffic and conversions from their content.

SEO Creates a Better User Experience

Websites optimized for search engines are usually easier to navigate and have better content. In addition, SEO can help businesses create mobile-friendly websites that load quickly.


SEO is a critical factor in the success of a digital marketing campaign. It can help businesses be more visible, increase web traffic, and establish authority. It can also improve the content strategy and create a more comfortable user experience.

If you’re looking for help with your digital marketing campaign, Grow Team can assist you. We are a national network of top-performing digital marketing agencies. We will help you determine your needs and match you with the best service and marketing agency to get the desired results. Contact us today to get started.