Is your website not getting the traffic you want? If you’re not using SEO, that might be why. Search engine optimization is a process by which you can improve your website’s ranking on search engines like Google and Bing. The higher your ranking, the more likely people are to find your site.
But getting started with SEO can be confusing. There are a lot of different factors that go into it, and it’s constantly changing. We’ve put together this list of tips to help you get started.
On-Page SEO
On-page SEO is optimizing your website’s content and code for search engines. This includes choosing the right keywords, ensuring your site is easy to navigate, and creating readable and compelling content.
Choose the Right Keywords
These are the words people will use when they’re searching for something on Google or Bing. For example, if you’re a plumber, some of the keywords you might want to target are “plumbing,” “plumbers,” and “plumbing services.” Once you’ve chosen your keywords, you can use them in your website’s title, description, and throughout your content.
Make Your Site Easy to Navigate
This means creating a structure that is easy for users and search engines to understand. That means using clear, descriptive titles and links.
Create Readable and Compelling Content
This is probably the most important part of SEO. Your website’s content needs to be well-written and informative. It should provide value to your readers and help them solve their problems.
Off-Page SEO
Off-page SEO refers to bringing customers to your website by factors not on your website. The most important of these are backlinks. Backlinks connect your website to other websites. They tell search engines that your website is relevant. The more backlinks you have, the higher your ranking will be. There are a few ways to get backlinks.
Reach Out to Other Website Owners
You can ask the owners of other websites to include a link to your site in their content. Marketers call it outreach.
Create Great Content
If you create high-quality, informative, and helpful content, other website owners will likely link to it as an informative resource on a topic.
Do Guest Blogging
Guest blogging is when you write an article for another website in exchange for a backlink. This is a great way to get exposure for your site and build relationships with other bloggers in your industry.
Participate in Online Communities
There are many online communities where you can answer questions, provide valuable insights, and build relationships. These include forums, social media groups, and Q&A sites like Quora.
Technical SEO
Technical SEO ensures that your website’s code and infrastructure are optimized for search engines. This includes things like site speed, sitemaps, and mobile friendliness.
Site Speed
Site speed is how fast your website loads. Google has said that they use site speed as a ranking factor. So make sure your site is as fast as possible. You can improve your site speed by using a content delivery network, optimizing your images, and minimizing your code.
Sitemaps
A sitemap is a file that tells search engines about the pages on your website. It helps them index your site more effectively.
Mobile Friendliness
Mobile friendliness refers to how well your website works on mobile devices. More and more people are using their phones and tablets to search the web, so optimize your site for these devices. That means using a responsive design and ensuring your content is easy to read on a small screen.
Get Professional Help
SEO is a complex and ever-changing topic. If you want your website to rank as high as possible, it’s important to stay up-to-date on the latest changes. The best way to do this is to hire an SEO professional or agency.
At Grow Team, we connect businesses with top-performing digital marketing agencies. We’ll help you find an agency that specializes in SEO and can get you the results you’re looking for. Contact us today to get started.