SEO
How to Create a Successful Blog Post 2: Optimizing Your Blog
Optimizing Your Blog for SEO The success of your business’s blog can greatly contribute to the success of your business online. If you’ve had the chance to check out the first part of this blog series: How to Create a Successful Blog Post: Blog Post Structure, you’ll know the importance of your business’s blog and…
Read MoreHow to Create a Successful Blog Post: Blog Post Structure
Let’s talk about blogs First off, we should go over why a successful blog is important to your business. Blogs can accomplish multiple objectives for your business, the most important being increased visibility through SEO (Search Engine Optimization). Keeping it simple: the better your blog, the more visible your website will be to your target…
Read More6 Ways to Educate Employees About SEO
The world of SEO is always changing, which makes it difficult for you and your employees to maintain a grasp on this little-known aspect of marketing in a digital age. If SEO hasn’t been on your company’s radar before, how do you educate your employees on SEO practices and how to implement them into your…
Read MoreWhat is Search Marketing and How Can It Boost Your Company’s Success?
Many businesses have come to learn the value of having an online presence. But to enjoy success in a virtual environment, you have to play by a different set of rules. Specifically, with an online presence, you now have to put time and attention toward a website.
Read MoreAlt Text: A Guide to This Lesser-Known SEO Component
When you think of SEO, you likely think of title tags, meta descriptions, and h tags. However, alt text is just as important. Discover more about this lesser-known SEO component so that you can include it in your SEO campaign.
Read MoreWhat is Duplicate Content and Why It Matters
Since the early prototypes of the internet were developed in the 1960s, this global network has grown and expanded in ways very few visionaries could have predicted. Thanks to the internet, people can shop online, work remotely, and advertise their goods and services to greater market audiences. In fact, in 2019, as many as 1.92…
Read MoreWhat Types of Content Help Your Website?
Having high-quality content on your website matters — it attracts readers who turn into customers, and it appeals to search engines, which increases your rankings. But what kinds of content help your website?
Read MoreThe Connection Between SEO and Site Structure
Your company’s website is important for a lot of reasons — it helps customers contact you, clarifies your services, and establishes your brand. But when it comes to SEO, even something as specific as the structure of your site can be just as important as your contact information and your brand. Take a look at…
Read MoreWhat Digital Marketing Strategies Can Your Company Use?
As technology advances, and connecting to customers and clients online gets easier, your company has to have a competitive edge online.
Read More5 Instances When Long-Tail Keywords Benefit Your Company
As you plan out your SEO campaign, you’ll need to pick the right keywords. As you narrow your options, consider using long-tail keywords. These keywords are often three words or longer and can increase potential page views significantly. When might they benefit your company? Discover five instances of when long-tail keywords are crucial to your…
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