With more and more customer interaction moving to an online platform, you need to make sure your website is ready to impress customers and offer a smooth experience. So if you haven’t updated your website in a while, take a look at some of the reasons why you should and where to start.
Why Do You Need to Revamp Your Website?
You may think that as long as your website works and has general information it’s good enough. But with the online business world constantly changing, you can experience a number of benefits if you keep your website up to date.
It Keeps You Relevant
Pages that are clearly outdated paint the picture of an old or out-of-business company. Your customers may think you don’t offer services anymore or that your services won’t be up-to-date or in line with current standards and trends. A fresh website shows that you are still active with your services and in the community. Plus it’s a great place to post current promotions or information that draws customers in.
It Helps You Connect With Your Customers
Your website is the online face of your company and likely offers valuable information about your services. But if your website is outdated or poorly designed, your potential customers may not trust your services or company.
An engaging and easy-to-navigate site will make a memorable first impression and help customers feel valued. It also sets the tone of your business. If your website is visually appealing and organized, your customers will more likely believe that your company is organized and trustworthy.
It Allows You to Keep Up With Competitors
In a capitalist society, competition is everywhere. And your website is a great way to keep up with your business competitors. A well-designed website will help your company stand out from other sites, which in turn will attract more customers. A website is the first impression a customer receives, so they will likely choose the site that is more appealing and new.
Many companies have already taken advantage of website design, so if your website looks the same as it did ten or even five years ago, you’re already behind — even if your services are better and your prices more affordable than your competitors.
It Improves SEO Rankings
In modern society, online rankings involve more than just your services and prices. Search engines utilize spiders that go through every piece of content on the internet to index and sort search results.
If your site isn’t up to date or doesn’t have SEO-optimized content or design, your website will rank lower than competitors, decreasing your organic website visits. You may be left to spend money on more advertising or rely solely on referrals for your services.
But with a professionally designed website, you can optimize your search rankings to show up higher in search results.
It Creates Consistency
Creating a consistent brand for your company is a great way to promote your business and reach a lot of customers. And your website can be a part of that brand. If your website is consistent with your brand, customers can more easily recognize your product or services. Consistency within your website (e.g. fonts, layouts, and colors) also creates an image that customers will remember.
Which Parts of Your Website Should You Revamp?
A website comprises a lot of different aspects, and each one plays a part in the site’s success. However, certain aspects make more of a difference than others.
If a customer can’t find their way around your site, they’ll leave. So your website should have clear navigation on the home page with links to the pages that are the most valuable to the customer — these links usually include service pages, a contact page, and an about us page. Depending on what your services are, you could include other options as well, such as product listings or a blog.
A website that is cluttered or confusing is one that won’t keep a customer’s attention for long. Organize your site’s content to prioritize important information and create more easily accessible content. Create additional pages if needed to organize services or pricing information.
Consumers spend a lot of time on their mobile devices, so if your website is not mobile-friendly, you may lose valuable business. Your site should be compatible on cell phones and tablets as well as desktop computers.
A website can’t survive on the design of your website alone. Customers want to know about your services. Make sure that the content on your website tells customers what they need to know in a concise way. Your site should also include a call to action that encourages your customer to contact your company for more information or services.
Of course, the best way to revamp your website and ensure the success of your online presence is to use a web design service. This way you can ensure your website will be consistent and up to date with the best design practices.
If you want to learn more about ways to improve your marketing strategies or online presence, contact us today.