Why Your Small Business Website Isn’t Working (And What You Can Do About It)

Why isn’t your website attracting customers? You expect your site to market your small business, but the traffic is low, there’s almost no engagement, and you haven’t seen a noticeable change in your customer base. If your website isn’t doing its job, take a look at what you need to know about digital solutions.

Do You Have the Right Design?

More specifically, do you have the right design for your small business? There is no universal best or right web design for all companies. An attention-grabbing, business-generating design that works for your friend’s physical fitness center may not help you to grow your salon or beauty business.

The right design for your website will attract customers, keep clients engaged, provide information, and supply content that is easy to access. But that’s not all. Along with these general site design goals, you need to think about ways to customize the content, create graphics, and add media to the site. These are design and web-building aspects that you will customize to your small business needs.

Do You Have a Professional-Looking Design?

Even though your small business isn’t a national chain or you may not have the financial resources of a big box store, you can still create a professional-looking website. An amateurish site with limited graphics, no media, or a basic design can turn off your potential customers. This type of site may also make it difficult for clients to navigate your online business space or leave them feeling frustrated.

What Can You Do To Change Your Website?

Whether your existing site just doesn’t help your business to grow or the design doesn’t look professional, you can make changes right now. Instead of spending precious work hours learning how to build a better site, market your business digitally, or engage customers using online approaches, hire a professional to help.

A digital marketing and web design specialist knows how to create or upgrade websites for small business use. Bring your current concerns to the pro and explain what you feel your site should do for your company. The tech, marketing, and design professionals can review the current site and help you to understand where it is going wrong.

A web-marketing professional can also look at the user analytics and your content to learn more about who accesses the site, how they get to the digital version of your business, how they use your site, and what areas need improvement.

It’s possible that you won’t need an entire site overhaul. Some small business sites may only require slight design or SEO upgrades. Even though these may seem subtle, these types of changes could have a major impact on your overall marketing strategy and the ways users interact with your site.

What About Social Media?

In today’s connected climate, social media is an important part of a digital marketing strategy. In 2021 81 percent of adults used YouTube, 69 percent used Facebook, and 40 percent used Instagram, according to the Pew Research Center. Without a social media presence, customers may not find your website or may not have the ability to interact with your business in meaningful ways (meaning those that eventually lead to customer retention or profit).

If your business does not use social media, there are no links to social media pages on your site, or there are no links to your site from social media, a digital marketing professional can help you to reevaluate your current strategy or create a new one.

Are you ready to change the face of your website or create a new digital presence? Are you searching for a professional to help you make these changes? Contact Grow Team for more information.