4 Functions of the H2 Tag

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Many people know about title tags, meta descriptions, and H1 tags. But did you know that H tags go beyond the H1 tag? H tags, or header tags, can go from H1 to H6. While H1 is the most important, another important one is the H2 tag. Discover four functions this specific H tag can…

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5 Ways to Create Effective Calls to Action

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Calls to action, or CTAs, are a marketing tool that invites or prompts website users to do something. If you want to ensure that your calls to action are effective, then discover five tips on how to craft quality CTAs for your website.   1.Choose the Right Verbs   Calls to action can include any…

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5 Tips for Effective Calls to Action

We’ve already covered the conversion funnel and how to implement this framework in your website’s copy — but what about that last step? To convert casual readers into paying customers, you need the right calls to action.

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Website Revamp: Why and How to Do It

With more and more customer interaction moving to an online platform, you need to make sure your website is ready to impress customers and offer a smooth experience. So if you haven’t updated your website in a while, take a look at some of the reasons why you should and where to start.

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