5 Ways To Increase Your Website Traffic for Free

Creating a website is only the first step in getting your business online. Getting people to visit your site is where things get tricky — and expensive. For some companies, paying for ads is the best way, but that’s not always an option for those on a tight budget. Fortunately, there are plenty of ways…

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5 Signs Your Website May Not Be Doing Its Job

Does your business website work? This may seem like a simple question if you focus solely on whether or not people can access it. But is it really doing a good job for your company? Most small and medium-size business owners aren’t likely to know how to answer. If you fall into that group, discover…

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4 Functions of the H2 Tag

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Many people know about title tags, meta descriptions, and H1 tags. But did you know that H tags go beyond the H1 tag? H tags, or header tags, can go from H1 to H6. While H1 is the most important, another important one is the H2 tag. Discover four functions this specific H tag can…

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5 Ways to Create Effective Calls to Action

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Calls to action, or CTAs, are a marketing tool that invites or prompts website users to do something. If you want to ensure that your calls to action are effective, then discover five tips on how to craft quality CTAs for your website.   1.Choose the Right Verbs   Calls to action can include any…

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5 Tips for Effective Calls to Action

We’ve already covered the conversion funnel and how to implement this framework in your website’s copy — but what about that last step? To convert casual readers into paying customers, you need the right calls to action.

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Website Revamp: Why and How to Do It

With more and more customer interaction moving to an online platform, you need to make sure your website is ready to impress customers and offer a smooth experience. So if you haven’t updated your website in a while, take a look at some of the reasons why you should and where to start.

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