5 Ways To Increase Your Website Traffic for Free

Creating a website is only the first step in getting your business online. Getting people to visit your site is where things get tricky — and expensive. For some companies, paying for ads is the best way, but that’s not always an option for those on a tight budget. Fortunately, there are plenty of ways…

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Tips for Driving More Website Traffic Through SEO

Is your website not getting the traffic you want? If you’re not using SEO, that might be why. Search engine optimization is a process by which you can improve your website’s ranking on search engines like Google and Bing. The higher your ranking, the more likely people are to find your site. But getting started…

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4 Functions of the H2 Tag

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Many people know about title tags, meta descriptions, and H1 tags. But did you know that H tags go beyond the H1 tag? H tags, or header tags, can go from H1 to H6. While H1 is the most important, another important one is the H2 tag. Discover four functions this specific H tag can…

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6 Ways to Educate Employees About SEO

The world of SEO is always changing, which makes it difficult for you and your employees to maintain a grasp on this little-known aspect of marketing in a digital age. If SEO hasn’t been on your company’s radar before, how do you educate your employees on SEO practices and how to implement them into your…

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What is Duplicate Content and Why It Matters

Since the early prototypes of the internet were developed in the 1960s, this global network has grown and expanded in ways very few visionaries could have predicted. Thanks to the internet, people can shop online, work remotely, and advertise their goods and services to greater market audiences. In fact, in 2019, as many as 1.92…

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The Connection Between SEO and Site Structure

Your company’s website is important for a lot of reasons — it helps customers contact you, clarifies your services, and establishes your brand. But when it comes to SEO, even something as specific as the structure of your site can be just as important as your contact information and your brand. Take a look at…

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5 Instances When Long-Tail Keywords Benefit Your Company

As you plan out your SEO campaign, you’ll need to pick the right keywords. As you narrow your options, consider using long-tail keywords. These keywords are often three words or longer and can increase potential page views significantly. When might they benefit your company? Discover five instances of when long-tail keywords are crucial to your…

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What is the Conversion Funnel and How Does it Work?

As web marketing and search engine optimization (SEO) rankings become increasingly important for your business’s success and future growth, it’s important to understand the journey a web reader undergoes when they look at your website and think about making a purchase.

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