6 Ways to Educate Employees About SEO

The world of SEO is always changing, which makes it difficult for you and your employees to maintain a grasp on this little-known aspect of marketing in a digital age. If SEO hasn’t been on your company’s radar before, how do you educate your employees on SEO practices and how to implement them into your…

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What is Duplicate Content and Why It Matters

Since the early prototypes of the internet were developed in the 1960s, this global network has grown and expanded in ways very few visionaries could have predicted. Thanks to the internet, people can shop online, work remotely, and advertise their goods and services to greater market audiences. In fact, in 2019, as many as 1.92…

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The Connection Between SEO and Site Structure

Your company’s website is important for a lot of reasons — it helps customers contact you, clarifies your services, and establishes your brand. But when it comes to SEO, even something as specific as the structure of your site can be just as important as your contact information and your brand. Take a look at…

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5 Instances When Long-Tail Keywords Benefit Your Company

As you plan out your SEO campaign, you’ll need to pick the right keywords. As you narrow your options, consider using long-tail keywords. These keywords are often three words or longer and can increase potential page views significantly. When might they benefit your company? Discover five instances of when long-tail keywords are crucial to your…

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What is the Conversion Funnel and How Does it Work?

As web marketing and search engine optimization (SEO) rankings become increasingly important for your business’s success and future growth, it’s important to understand the journey a web reader undergoes when they look at your website and think about making a purchase.

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How to Optimize Your Site for SEO

You know that search engine optimization (SEO) is an important part of your marketing strategy, you know how to choose effective keywords, and you’ve learned how to revamp your website for a good audience experience. Now, it’s time to learn how to tie your keyword choices into your SEO strategy and website user experience.

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Reasons to Invest in SEO

You probably know what SEO stands for, and you may even understand what search engine optimization means, but are you investing enough money into your own business’s SEO strategies? If not, take a look at some of the top reasons why you should consider developing your SEO so that your business stands out from the…

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